During New York Fashion Week Fall/Winter 2019, rag & bone’s F/W 2019 collection was presented to celebrities and fashionistas through the use of Artificial Intelligence. The A.I. system allowed those in attendance to immerse themselves in an experience called, ‘A Last Supper.’ The event, Hosted by CEO Marcus Wainwright, was designed to examine the link between Artificial Intelligence and Humans.
From the opening toast given by the AI, the system effectively learned and evolved through the actions of those present, as they mingled and built relationships over dinner. The night saw celebrity guests led by a troupe of performers through an immersive and sensory experience, all intertwined with the unexpected.
Set against the sumptuous backdrop of The Weylin in Brooklyn, the collection re-affirmed rag & bone’s dedication to manufacturing functional and authentic apparel. This collection implements a unique fusion of British tailoring, American workwear, as well as sportswear with military inspiration, solidifying rag & bone’s place as an industry innovator anchored by authenticity and quality. – GM
SEE THE VIDEO FOR MORE ABOUT THE EXPERIENCE