Les Journées Particulières by LVMH Attracts 180,000 Visitors to Some of the Group's Most Exclusive Maisons

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  © Gabriel De La Chapelle / LVMH

© Gabriel De La Chapelle / LVMH

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LVMH Moët Hennessy Louis Vuitton is home to 70 distinguished Houses rooted in six different sectors, from fashion to wines and spirits. The fourth edition of Les Journées Particulières this October gathered over 180,000 people over a three day weekend who were able to discover the diversity of the Group’s Maisons’ know-how.

Since its creation in 2011 under the leadership of Antoine Arnault, Les Journées Particulières has become an unmissable event. This year, the event opened 56 of its Maisons to the public, for a total of 77 exceptional locations in 14 countries on five continents. Forty of these locations had never opened to the public before.

This edition’s program was made of sensory and immersive visits highlighting the participating Maisons’ architectural and cultural heritage, as well as their artisans’ expertise and creativity. For three days, the 3,000 artisans, designers, and employees of the Maisons engaged in the event shared with the public their passion and their taste for excellence during masterclasses, workshop visits, demonstrations of know-how and surprise “happenings.”

Some of the locations opened this year to the public included The Atelier d’Asnières, which is the heart of Louis Vuitton, and where some 200 artisans work to craft emblematic pieces and special orders. La Maison Christian Dior also invited visitors to an exclusive look of its prestigious address at 30, Avenue Montaigne in Paris. - GM


  Atelier Louis Vuitton, Asnières © Gabriel De La Chapelle / LVMH

Atelier Louis Vuitton, Asnières © Gabriel De La Chapelle / LVMH


  Ateliers Christian Dior, 30, Avenue Montaigne © Gabriel De La Chapelle / LVMH

Ateliers Christian Dior, 30, Avenue Montaigne © Gabriel De La Chapelle / LVMH


  New Curiosity Shop Bulgari, Rome © Gabriel De La Chapelle / LVMH

New Curiosity Shop Bulgari, Rome © Gabriel De La Chapelle / LVMH

Images courtesy of LVMH.