For Spring / Summer 2019, Jason Wu Focuses on the Core of the Brand's DNA - American Couture Craftsmanship

GUILD MAGAZINE

 NYFW / JASON WU - © Jason Wu.

NYFW / JASON WU - © Jason Wu.


New York - 60 White Street, a Historic Building in the Heart of Tribeca, housed the Jason Wu Collection for the Spring 2019 presentation. It is no coincidence that the structure, built in 1869 seemed the perfect location to show the line. The building represents the spirit of New York - utility and industry, and of building something as grand and dimensional as the city itself. The raw space, peeling paint and exposed plaster lent themselves to a verdant garden growing wildly out of concrete and brick.

The architectural structure and the rawness of the city were contrasted with the purity of botanical elements surrounding each installation. The collection was divided into groups, each highlighting a material or technique that spoke to Jason, within the context of this installation. 

The new collection focuses on the core of the brand’s DNA – American couture craftsmanship, refined materials, and ultra-feminine silhouettes. This goes back to everything that has held true to Jason, including his love of botanicals which have been a consistent thematic exploration in the line. Draping also takes center stage with fluid jerseys, chiffons and tulles, representing what is at the heart of the label—impeccably refined femininity. 

A sense of glamour is palpable in two nude organza pieces which are embroidered with thousands of Swarovski crystals. These are arranged in clusters of “bouquets” that wrap intricately around the body. The contrast between the sheer nude organza and the extravagant crystals in natural and golden shadow hues gave the pieces a seductive modern edge in a luxurious garden oasis.


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NYFW / JASON WU - © Jason Wu.