ALANUI originated by the dialogue between siblings Nicolò and Carlotta Oddi. The journey started as a brand with a collection built around a single item, produced in a variety of patterns: a buttonless unisex oversized jacquard cashmere cardigan, edged with a dense fringe and closed with a two-tone belt. Keeping this key item as the foundation, it now continues to grow organically, expanding with new items, incorporating accessories, opening to new journeys, both real and imaginary.
Nicolò and Carlotta Oddi conceived the cardigan as a canvas of artistic expression and a celebration of superior craft. They are aiming to grow and evolve starting from here. The complete opposite of throwaway fashion, the oversized cardigans are made with the finest Italian cashmere, from four to seven different yarns. Every detail goes into the building of something uniquely luxurious yet eminently understated, from the hand-woven labels to the hand-made fringes, from the tactile paper of the box to the Hawaiian fragrance that is spritzed on each cardigan before being boxed and shipped to the client. – GM
Images courtesy of Alanui