For Spring/Summer 2024, Kuon explores the traditional Japanese concept of "Hare" and "Ke," representing extraordinary and everyday aspects of life. This season's collection draws inspiration from Iwate's festivities like Chagu Chagu Umako and Sansa Odori, featuring vibrant marbled fabrics created through the Suminagashi technique and reversible styles reminiscent of traditional firefighter's uniforms, reflecting the balance between the extraordinary and the ordinary in Japanese culture.
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