Fashion

Sitting with the Guild Team at NYFW A/W 2019: CHOCHENG

Sitting with the Guild Team at NYFW A/W 2019: CHOCHENG February 19, 2019
Guild Magazine

Guild Magazine is designed to serve as a reliable and trusted voice for professionals and up-and-comers in the fields of photography, fashion, arts, travel, and food. A no-boundaries platform for individuals not afraid to push the limits of their expertise, while setting new standards in their professions, and art.

CHOCHENG NYFW A/W 2019 © Guild Magazine 2019
CHOCHENG NYFW A/W 2019 © Guild Magazine 2019

During this New York Fashion Week A/W 2019, designer Cho Cho Cheng showcased his new collection for his womenswear brand, CHOCHENG. The collection is a nod to classic and impeccable British tailoring, with all garments being hand sewn in London following traditional Savile Row techniques, and knitwear and accessories made in Italy.

CHOCHENG is synonymous with a playful take on British style; one much appreciated by its discerning clientele around the world. In this collection, the menswear-inpired sophisticated looks feature shoulder pads, embroidered buttons, and decorative silk petals handmade from natural materials, and sustainable European fabrics -another trademark of the brand. The hand made Scottish cashmere tweed jackets and coats are half lined in the manner of traditional sports jackets, while pencil skirts dominated the runway. An interesting detail is the hand-ruched tulle used throughout the collection to add structure and volume, while replacing fur and remaining cruelty free. The collection is strong on day looks that express a sense of comfort, while the evening looks showcase CHOCHENG’s reputation and attention for craftsmanship. – GM

Play Video

CHOCHENG A/W 2019 RUNWAY SHOW – THE FINAL WALK VIDEO

CHOCHENG NYFW A/W 2019 © Guild Magazine 2019
CHOCHENG NYFW A/W 2019 © Guild Magazine 2019
CHOCHENG NYFW A/W 2019 © Guild Magazine 2019

CREDITS:

STYLIST

Katie Mossman @ The Wall Group

CASTING

Chad Thompson @ COMMUNA-K Inc.

HAIR

Dylan Sit @ Aveda

MAKEUP

Beau Nelson @ The Wall Group

NAILS

Maki Sakamoto @ The Wall Group

PRODUCTION

Judith Rice & Associates

MUSIC

Kevin Edwards

© Guild Magazine 2019
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Guild Magazine

Guild Magazine is designed to serve as a reliable and trusted voice for professionals and up-and-comers in the fields of photography, fashion, arts, travel, and food. A no-boundaries platform for individuals not afraid to push the limits of their expertise, while setting new standards in their professions, and art.