Sitting With the Guild Team at NYFW F/W 2020: SEVENCRASH

New York City, NY. – During this New York Fashion Week Fall/Winter 2020, SEVENCRASH showcased their collection “Evolution” with their return to New York Fashion Week: The Shows Official Schedule after a successful last season. Part of the selection of designers presented by the China Fashion Collective, SEVENCRASH, offered a line up that highlighted the brand’s drive to further explore technology and sustainability in fashion design.

Backstage at Spring Studios after the show, brand CEO Jason Yao said, “As a disruptive brand, we believe in progress and staying ahead of the curve. In the current climate, sustainability needs to be and will be every brand’s number one priority. Every season we have been devoting more and more of our resources to researching and developing sustainable textiles and increasing the role they play in our design process. This is our mandate and an integral part of our corporate culture.”

SEVENCRASH’s inspiration this season originates from the fast technological advancements that inspire people to reflect, adapt, and connect. – GM