Sitting with the Guild Team at NYFW S/S 2020: Claudia Li

New York City – After four years in the industry, Claudia Li decided to revisit signature themes from her past collections as a reflection on her trajectory and to create new concepts that will help her build upon the DNA of her brand.

For her Spring Summer 2020 collection, presented during New York Fashion Week this September, the designer brought back bold denim in structural shapes and a white-pigment-spray treatment. Pleated, layered skirts are seen in transparent-printed lamé, PU, and PU-coated mesh. Knit jacquard and oversized windbreakers implement technical fabrics, displaying the brand’s “Hidden Logo” in sky blue or opera mauve hues when their UV-reactive fabrics are seen under the sunlight.

As part of her identity, the designer also revisited wide-leg pants, tailored jackets, and pleated skirts in new styles. They feature the Spring/Summer’s main print, which was inspired by a photo of Li’s parents in their 20s. The print flows with ease across loose silhouettes in silk jacquard, cotton sateen, and chiffon. – GM