“Be fearless in the pursuit of what sets your soul on fire.” – Ismayilov.
During New York Fashion Week SS’19, Azerbaijani fashion designer, Rufat Ismayil of AFFFAIR, showed his Spring Summer 2019 Collection, “Power of Fire”, at Industria to 500 guests as a part of IMG’s NYFW: The Shows. Ismayil is the first designer to represent his home country at New York Fashion Week.
Ismayil’s theme, “Fashion Beyond Continents, Power of Fire from The Land of Fire”, was apparent as each intricate piece hit the catwalk. As an ambassador of Azerbaijani fashion, the designer wanted his audience to discover, experience and enjoy the Haute Couture creations made in the Land of Fire.
Luxurious materials like crêpe chiffon, silk, stonewashed silk, semi-precious gemstones, and embellishments contributed to the modern maximalist feel embodied by AFFFAIR. For the Spring/Summer 2019 season, the label chose to use gold, black mixed, emerald, and denim with accents of semi-precious gemstones in natural tones.
The SS19 collection was full of daring cutouts, plunging necklines, and sexy yet luxurious details. Embellishments lined the waists of several gowns and statement bejeweled shoulder pads were a standout feature on select looks.
The AFFFAIR brand was originally and continues to be inspired by women who are both sophisticated and powerful, yet very feminine and desirable. Each model on the runway embodied a sense of confidence, attracting attention by their presence evoked by stepping into an AFFFAIR ensemble.
AFFFAIR is an International clothing brand dedicated to elite and elegant ready to wear with a hint of couture. The brand takes its origins from “The Land of Fire”, Azerbaijan, and it was brought to the world as a result of the inspiration and vision of talented designer and garment maker, Rufat Ismayilov. Born in 1981 in Baku, Azerbaijan, the Creative Director and Founder of AFFFAIR had a great interest in fashion design from a young age and looked for ways to express his passion for it.
Ismayilov decided to move to Istanbul to pursue the launch of his own label, AFFFAIR. The brand is inspired by its home in Istanbul, a cosmopolitan city of contrasts that expresses an amazing and unique mix of inspirations on the crossroads between East and West. AFFFAIR masters the art of assembling all the creative impulses and developing them into an exceptional DNA, which is pursued by the brand and can be described as contemporary classic.
One of the most important features of the brand is that it has a garment production heritage which makes it possible to control the value chain from the creative process, to designing and production development of new and innovative materials, serving them to create a “piece of art” garment that instantly becomes an object of desire. By choosing AFFFAIR, women make a choice in favor for looking feminine, remarkable and memorable.
NYFW / AFFFAIR © Getty Images.