Milan, Italy – For the Prada Spring/Summer 2022 menswear show held this past June 2021, AMO envisioned a summer escape, concluding in a space where nature and artifacts interact. Walking down a meandering red tunnel, we are transported to a new yet familiar environment. Lying on the sand among granite boulders, or floating on the clear sea, seemingly stranded red objects enjoy the pristine landscape – a surreal encounter with nature, seaside infrastructures of another kind. The Prada Spring/Summer 2022 menswear show was filmed in Milan at the Fondazione Prada’s Deposito and in Sardinia, Italy.
In appreciation of and thanks to the Sardinian community, Prada supports the MedSea Foundation in its project to restore marine ecosystems with the reforestation of Posidonia oceanica meadows in the Marine Protected Area of ‘Capo Carbonara.’ Posidonia oceanica is a marine plant endemic to the Mediterranean Sea, providing an important habitat for marine species and playing a crucial role in absorbing CO2 to help mitigate climate change. – GM
Images courtesy of Prada.
GUILD MAGAZINE - THE FASHION ISSUE