Shot by photographer Harley Weir under the Creative Director Paul Andrew, the new Salvatore Ferragamo campaign enhances the brand’s Patchwork of Characters concept by bringing together a diverse group of models. Shot in the lush gardens of an Italian villa, the campaign displays the models as far-flung friends who have come together to enjoy a midsummer Italian lifestyle.
“Harley’s beautifully shot images reflect what we know to be true about Salvatore Ferragamo: it is a house whose history of innovation and sophistication has earned it an international audience that spans both genders, almost every nation, and almost every age group,” Paul Andrew mentioned.
The magnificent location and the theme of togetherness reflect the brand’s iconic Gancini, with the new monogram found on silks, jacquards, shoes, belts, and eyewear. – GM
Creative Director: Paul Andrew
Photographer and Director: Harley Weir
Stylist: Jodie Barnes
Talents: Carolyn Murphy, Georgina Grenville, Fei Fei Sun, Binx Walton, Cara Taylor, Didier Vinson, Henry Kitcher, Daniel Morel
Courtesy of Salvatore Ferragamo