Virgin Voyages, the new lifestyle brand set to disrupt the travel industry, announced the breadth of its onboard eateries, which include an expansive array of restaurants ranging from haute cuisine to casual fare. With a total of 20+ food choices onboard Virgin Voyages’ first ship, Scarlet Lady, the company released new designs for their restaurants, seaside lounges and casual eateries by their Creative Collective, which includes world-renowned designers from Roman and Williams, Tom Dixon, Concrete Amsterdam, and Soft Room, amongst others.
The Virgin Voyages Rebellious Luxe experience is rooted in the modern romance of sailing: a thoroughly new take on the formal grandeur and opulence of the ocean liner heyday when ships were at the forefront of both technology and luxury. The Scarlet Lady is designed to reflect a yacht’s sleek luxury and will set sail on an unforgettable journey to the Caribbean from PortMiami for the 2020 season with 2,770 sailors and 1,160 crew. She will also be the newest ship sailing to Havana on select voyages.
Virgin Voyages does not believe in paying more for great food and ditched the traditional upcharges levied when dining in specialty restaurants at sea. Virgin Voyages has designed all eateries on board to offer exceptional made-to-order eats and opted to include all restaurant food in the voyage fare.
From experimental and haute cuisine to healthy quick bite options, the onboard eateries are tailored for sailors to realize new experiences that are grounded in core values of discovery, transformation, intimate connections and Vitamin Sea – the brand’s approach to well-being for people and the planet – whilst always being never normal.
“There’s a Virgin twist on everything you’ll see aboard the Scarlet Lady, which means there will be no stuffy formalities, boring buffets, and no main dining rooms,” tells us Sir Richard Branson, founder of the Virgin Group. “Sailors are not going to want to leave our ship after they experience how we’ve designed our restaurants and tasted the dishes we are going to be serving up in 2020.”
Virgin Voyages will offer sailors a uniquely elevated and boutique Adult-by-Design experience for the 18+ traveler. Virgin Voyages aims to be one of the cleanest fleets at sea. With a ban on single-use plastics and no buffet on board the ship, the company will significantly reduce waste and reinvest savings into clean technology and quality products for its sailors. – GM
Images and video courtesy of Virgin Voyages
Article by Christina Baez
