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Tribute Portfolio Hotels and Pantone Combine the Power of Color and the Joyful Pursuit of Travel

Tribute Portfolio Hotels and Pantone Combine the Power of Color and the Joyful Pursuit of Travel December 9, 2018
From Art Basel in Miami Beach, Tribute Portfolio & Pantone Debut the First in a Series of Interactive Pop-ups featuring the 2019 Pantone Color Of The Year: Living Coral
From Art Basel in Miami Beach, Pantone & Tribute Portfolio Debut the First in a Series of Interactive Pop-ups featuring the 2019 Pantone Color Of The Year: Living Coral

Tribute Portfolio, Marriott International’s newest collection of independent and characterful hotels, announced a first-of-it-kind collaboration with Pantone, a renowned global color authority: introducing a series of experiential pop-ups that celebrate the power of color and the pursuit of travel to inspire creativity and connect communities. Aptly named for its communal nature and colorful design, the Pantone Pantry by Tribute Portfolio debuted at Art Basel in Miami Beach at the Royal Palm South Beach Miami Resort and will travel to new Tribute Portfolio hotels next year.

Each Pantone Pantry by Tribute Portfolio will take guests on a whimsical journey of color and captivating design, using different mediums to bring the travel-inspired installations to life and to playfully highlight the 2019 Pantone Color of the Year palettes. Artful, unexpected and designed to reflect the character of its host city,  each pantry will be created collaboratively with a cast of colorful characters, artists and influencers, who have a unique perspective on travel.

“We are thrilled to collaborate with Pantone, who is as passionate and colorful as we are,” tells us Amanda Nichols, Global Brand Director, Tribute Portfolio. “With 28 hotels open and growing, Tribute Portfolio has struck a chord with those who seek out independent experiences and crave a connection with the community when traveling.  With Tribute Portfolio’s knack for igniting imaginations through travel and Pantone’s ability to inspire through color, these quirky pop-up experiences are sure to encourage a fresh perspective for guests and locals alike.”

LSD, the supergroup comprised British musician Labrinth, Australian singer Sia and American music producer Diplo, as well as pop art illustrator Gabriel Alcala were tapped to create custom animations, digital projections and a show-stopping playlist for its first Pantone Pantry by Tribute Portfolio.

This announcement follows the highly-anticipated reveal of PANTONE 16-1546 Living Coral as the 2019 Pantone Color of the Year,  an animating and life-affirming shade of orange with a golden undertone. Sociable and spirited, Living Coral embodies the desire for playful expression and symbolizes the innate need for optimism and joyful pursuits, including travel, which has the ability to enable shared experiences and social connection.

“Like travel, color enhances and influences the way we experience the world,” tells us Laurie Pressman, Vice President of the Pantone Color Institute. “Linked to tactility and human connection, PANTONE 16-1546 Living Coral is a warm and welcoming shade that fosters immersive experiences and encourages playful expression; so it made perfect sense that we collaborate with Tribute Portfolio, a brand that shines a light on the individualized and personalized spirit of all its characterful hotels, to create a unique way to experience color and bring PANTONE 16-1546 Living Coral to life.”

Athena Calderone, Interior Designer & Founder of EyeSwoon, and Amanda Nichols, Global Brand Director for Tribute Portfolio, Reveal the 2019 Pantone Color of the Year and the first-of-its-kind Pantone Pantry by Tribute Portfolio.

Next year the brand’s Pantone Pantry will pop up at The Alida in Savannah, Georgia, recently opened in October 2018 as part of Tribute Portfolio. The Alida strikes the perfect balance between modern design and the city’s timeless charm, located ideally on Savannah’s revitalized riverfront. Designed by Gunn Meyerhoff Shay Architects, the 173-room boutique hotel celebrates individuality and eclectic personality with no two rooms designed to be quite the same. Poised to be woven into the fabric of the community, the residential hotel is just a few blocks from the Broughton Street retail corridor, the Savannah College of Art & Design and the SCAD Museum of Art.

The Pantone Pantry by Tribute Portfolio will also pop up at the new The Slaak Rotterdam, scheduled to open in March 2019 as part of Tribute Portfolio. Following the restoration and renovation of its storied building – once the printing house of the Het Vrije Volk newspaper and then a studio space for artists, the intimate and inventive 74-room hotel will reflect the dynamic metropolis of Rotterdam, known for its passion for innovation and its unpolished charm. – GM

Images courtesy of Marriott

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