New York City – VisitPortugal has launched a strong marketing strategy to promote this beautiful destination in the North American market, starting with a partnership with the Madame Tussauds Museum in New York City for the launch event of the new wax figure of Cristiano Ronaldo and a “takeover” of the digital billboards of Times Square. After revealing the wax figure of Cristiano Ronaldo, VisitPortugal handed over the screens to the Portuguese people to show the world the best the country has to offer. It was also an opportunity to send a message to the world about the importance of Travelling Better.
With the motto “Close to US,” VisitPortugal intends to promote the tourism diversity offered in Portugal and its regions. From heritage to history, from beaches to mountains, from cities to villages, from the countryside to islands, the campaign aims to showcase all the reasons to choose Portugal as your next vacation destination. The impressive campaign is expected to reach millions within the United States and approximately 500 million people worldwide.
Cristiano Ronaldo’s wax figure will be at Madame Tussauds from November 21, 2022, in a special area dedicated to the Portuguese athlete: The CR7 Experience. Additionally, for 15 days, guests visiting the Madame Tussauds Museum will be treated to unique films about Portugal.
“Cristiano Ronaldo is one of the most accomplished football icons of our time, and we were thrilled to team up with Visit Portugal for this special Time Square reveal; it’s an incredible opportunity to shine a light on the beautiful country and holiday destination of Portugal,” said Madame Tussauds New York Head of Marketing Tiago Mogadouro. Madame Tussauds New York partnered with the Times Square Alliance, NYC & Company, the Portuguese Football Federation, and VisitPortugal for this memorable wax figure reveal. – GM
Images courtesy of VisitPortugal & Madam Tussauds.
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